Why names and refreshed brands matter when building up your nonprofit
3 min readJul 24, 2019
Lincoln Center and Children’s Aid drop “Society”
Nonprofits need to be aware of what their names mean and how they reflect their brand to their constituents. It’s a matter of authenticity. Are you who you say you are? When your mission has shifted or perceptions about you and your name have changed it may be time to reexamine your name. That’s…