Why names and refreshed brands matter when building up your nonprofit

Lincoln Center and Children’s Aid drop “Society”

New signage we designed for Children’s Aid is now up in Harlem and the Bronx. “This lends itself to this day and age when everything is shorter…especially on social media,” says Anthony Ramos, VP of Communications at Children’s Aid.

Nonprofits need to be aware of what their names mean and how they reflect their brand to their constituents. It’s a matter of authenticity. Are you who you say you are? When your mission has shifted or perceptions about you and your name have changed it may be time to reexamine your name. That’s…