The Risks of Toxic Brand Partnerships

How do you weigh the benefits and risks for brand partnerships?

How can you avoid partnering with Harvey Weinstein or Uber?

Companies with shared values who make commitments that go beyond the mere convenience of a brand partnership are more likely to weather a storm of bad publicity.



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David Langton

Founder of New York branding design firm Langton Creative Group, co-author of Visual Marketing, and adjunct professor at Hostos College/CUNY.