Reduce errors, overtime charges…and stress!
8 steps for communications leaders to navigate the internal approval process
What does it take to run a successful communication project? You can ensure the success of a project by establishing a productive protocol for reviews and approvals. Written content is just as important as the visuals in communication design projects and yet many companies neglect to get the content right, which ends up causing stress and overtime charges. Managing your stakeholders, following brand guidelines and producing strong content is not an easy task. We see so many projects needlessly run amuck of deadlines with costly overtime because there was not a clear process for obtaining the right approvals and tracking the edits. Navigating the approval process can make or break your success in communicating.
Here are 8 steps to establish a successful workflow for your next communication project:
1. Know your brand standards
It’s important to familiarize yourself with the brand standards for your organization. Do you have a Brand Guidebook (or Corporate Identity manual) for logo, typography, color and other design standards? Does this include stylebooks with language standards? Many organizations use professional style books like those published by the New York Times, The Wall Street Journal or the AP. Review your…