40-degree design work

David Langton
Bootcamp
Published in
5 min readMar 29, 2022

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Use better design to gain attention for your communication

Thermometer with temperature rising
How do you avoid being luke warm in a world that values hot and cold?

Stringer Bell, the drug kingpin on “The Wire” played with finesse by Idris Elba, tells his troops that he doesn’t want to see any more 40-degree weather. After a medium-sized week, he says, “That’s like a 40-degree day. Ain’t nobody got nothing to say about a 40-degree day.” He goes on to say that 50-degrees will bring a smile to your face. And 60-degrees is for…

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Founder of New York branding design firm Langton Creative Group, co-author of Visual Marketing, and adjunct professor at Hostos College/CUNY.